Admas Coffee
Two Shanghai entrepreneurs with a passion for coffee tasked me with creative direction and delivering a brand that communicates elegance and discovery.
Shanghai, China
Admas, the Ethiopian word for horizon, symbolizes optimism with which the brand emerges into an untapped marketplace.
References to natural textures give the brand an organic feel—a sense of the nature of coffee bean harvesting. A gold accent elevates and warms the brand while adding a touch of luxury.
I delivered an identity that feels luxurious and a logo mark that adapts to digital, print, and a multitude of other business collateral.